What is going to be shown:

Hands on exhibition!   Loads and Loads, and bucket loads of hands on experience.

I want stalls where in you can try out new equipment, play with sets, new backdrop design systems, use the lighting see it all in action.  Tips, tricks and ideas from professional photographers, art directors, fashion stylists and the creme de la creme of the industry.

A live shoot to be held, showing the ins and outs of the entire process for a high end fashion label.  Couture gowns and fantastic sets.

This is paris darling! only the best.

To cover all facets of the industry we should also consider street photography, domestic portraiture and also some non fashion based elements such as architectural and commercial.

I forsee, live zones and planned shoots throughout the area, sectioned off and themed within different era's of the past years.

For example -

1920s paris.  daguerrotypes being used, showing where photograpy came from.  Have live sets with long exposures, models sitting within posing frames.  traditional costume and sets to match.  luxurios velvet curtains and a very regal portraiture.

this idea would move through some of the major photographic trends

for example the movement to more portable cheaper cameras where in now families could take their cameras to the beach.  We could theme all the sets and costumes as well as have actors playing roles within the area to really bring the audience in as a part of the event rather than just observers. 

-what will be going on outside

Projections, whilst a good idea are somewhat limited by light and interruptions in the space.  Exit signs and windows can ruin the effect of the image.  What if we use a window transfer on all the external surfaces, transferring the building into a parisian street in 1930's .  There would be architectural elements, streets, people etc.  In a large scale  and perfectly aligned so that you feel like you are actually looking into that street. To enhance this we could replace all the existing street lamps within the convention centre region to old lamps as seen on the streets of paris.   open a market outside with fruit vendors and recreat the street feel.  All concrete will be overlayed with cobblestones and when you park your car you are escorted to the door by a horse and carriage.

The incredibly lifelike scenes are actually huge works of art, painted on the side of perfectly intact buildings. The paintings, which have fooled many, were created by John Pugh, who specialises in trompe l'oeil - or 'trick of the eye' - art.

He uses his skills to delude the viewer into seeing 3D scenes painted on flat surfaces.

The Californian-born artist said: 'It seems almost universal that people take delight in being visually tricked.'

-Who will be exhibiting

Industry reps from all major brands as well as muesuems of photography and collectors of vintage equipment.  I would like to see a stall from Paris Vogue who are quite an influencing force in the fashion industry as a whole.  They can give advice on the their requirements and how they work etc in order for upcoming photographers to better understand the industry.

- Who will the guest be?

Everyone and anyone.  It will be open to industry professionals, not the public.  Memebers of the AIPP, professional photographers, printers, lighting professionals, labs, editors, magazines etc.  it is an industry event that is tailored for these people - not the general public.

- Who will the guest speakers be?

According to some website, the top ten photographers of all time are;

Tricia Gosington

Annie Leibovitz

Ansel Adams

Henri Cartier-Breson

David LaChapelle

Rankin

Robert Maplethorpe

Herb Ritts

Helmut Newton

Bob Gruen

they will all be invited to come, exhibit, talk, demonstrate and be admired in general.. we may need to resurrect a few ppl from the dead